Group of people on a business meeting late in the evening

About Phebi

Voice is the most intuitive, natural and efficient way to communicate.
It’s also an emotional microscope.

Phebi—pronounced FEE-bee, like the Friends character—was founded in 2018 based on this simple insight. After seeing voice tech become a natural part of modern life globally, we set out to create innovative, voice-driven solutions for market research.

Our affordable, easy-to-deploy software analyzes recorded and real-time audio, revealing, and enabling qualitative and quantitative researchers to gain a deep understanding of, what’s in people’s heads and hearts. Phebi software reveals people’s nonconscious responses, generating emotional intelligence and new insights that increase understanding, better predict behavior, and help improve outcomes in health and market research, customer experience, and other applications.

Phebi’s one-of-a-kind technology, which won two research industry awards for innovation in 2020, is based on well-accepted behavioral science research. It combines speech recognition, AI, and machine learning to make it easy to collect, visualize, analyze, and present information about what people said, and how they said it, in new and powerful ways.

Headquartered in London with a distributed team across the U.S. and Europe, we are proud to deliver best-in-class voice tech and emotional intelligence solutions to market-leading agencies and brands around the world via a SaaS model.