Group of people on a business meeting late in the evening

About Phebi

Voice is the most intuitive, natural and efficient way to communicate.
It’s also an emotional microscope.

Phebi—pronounced FEE-bee, like the Friends character—was founded in 2018 based on this simple insight. After seeing voice tech become a natural part of modern life globally, we set out to create innovative voice-driven solutions for market research and customer experience.

Phebi’s affordable, easy-to-deploy software reveals, and enables researchers to gain a deep understanding of, what’s in people’s heads and hearts. It uncovers people’s nonconscious responses, generating emotional intelligence and fresh insights into their experiences, intentions, and needs. In health and market research, customer experience, and other applications, Phebi customer’s better understand people, discover ‘a-ha’ moments, and tell a more complete story that drives better outcomes.

Phebi’s one-of-a-kind technology, which won two research industry awards for innovation soon after it debuted, combines voice tech, trusted behavioral science, AI, and machine learning to make it fast and easy to collect, visualize, analyze, and present information about what people said, and how they said it, in new and powerful ways.

Headquartered in London with a distributed team across the Americas and Europe, we are proud to deliver best-in-class voice tech and emotional intelligence solutions to market-leading agencies and brands around the world via a SaaS model.