Get Qual Insights Affordably at Scale
Uncover deep, on-target, insights via AI.
Increase participation.
Help interviewees feel more comfortable.
Phebi’s AIMI delivers better, faster qual insights via the power of agentic AI
Easily do qual research at scale
Get authentic responses, rich context, and nuanced answers with agentic AI that engages people in conversations like ones with human moderators.
Simply create a discussion guide and Phebi AIMI conducts and transcribes a focused, free-flowing interview. It also captures people’s voice signals and creates next-level intelligence in the form of scores that align how they speak with expression patterns from respected behavioral science research.
Increase participation by enabling people to do interviews when it’s best for them
Eliminate scheduling hassles and reduce variability, even for cross-border projects.
Whenever they’re available, interviewees simply click a link to start unbiased, consistently moderated interviews.
Help interviewees feel more comfortable
Research shows people are more willing to talk with avatars than chatbots.
Especially if the topic is a sensitive one, a realistic avatar is likely to improve the interviewee’s experience and result in richer insights.
Hear What People Have to Say at a Never-Before-Practical Scale
Qualitative interviews offer the potential for rich insights via more context, more detail, and more nuance than standard surveys provide.
Historically, those benefits have come with a price—they’ve been expensive to set up and staff with capable moderators, especially when projects cross borders.
Phebi’s AIMI breaks through in the insight versus cost tradeoff. Its AI agents can consistently run remarkably human-like interviews—engaging and encouraging respondents, staying on track, probing beyond initial responses, circling back to topics, and more, all while carefully managing the interview’s tone and length.
It’s never been easier to get an interview that meets your goals into the field. You set the direction by preparing a Discussion Guide. Phebi does the AI setup and initial testing. When the interviews flow how you want them to, the respondents receive links that enable them to do the interview on their schedule.
Ask questions via text, audio or video. Each interviewee’s responses are instantly transcribed (and translated if needed). Phebi can also capture each interviewee’s voice characteristics and compare them to research-backed expression patterns, providing a rich new set of indicators about people’s reactions, including their engagement with topics, concepts, and issues.
Then do further analysis and prepare a compelling presentation using all the research-rich capabilities of Phebi’s flagship software.
See Phebi AIMI in action
Get a personalized demo.