Phebi Expands Emotion Intelligence Offering
with Conversational AI for Surveys and Interviews
New release enables a deeper understanding of people
and extends Phebi’s advantage over text analytics alone
London, UK, March 16, 2026 – Phebi Ltd. (Phebi.AI), creator of innovative software that combines voice tech, proven behavioral science, and AI to deliver emotion intelligence for health, market, and customer experience research, today announced a new release with conversational AI capabilities for quant and qual research that provide richer, more relevant content and enable more compelling deliverables.
Phebi’s new conversational AI for quant makes it easy for researchers to add dynamic, context-based probing questions to audio and video OE responses—without the need to adopt a new survey platform.
Phebi is also introducing an AIMI (AI-Moderated Interviewing) capability for qual that achieves project goals by adapting to responses and generating new and follow up questions. It may be used with Phebi Live to reveal people’s underlying emotions as they speak and enable on-the-fly tagging of key moments.
‘The use of AI in research and CX has moved from experimentation to expectation,’ said Mike Page, Phebi’s Co-founder and CEO. ‘Now the strategic question for researchers is whether they’re just going to use AI to achieve parity or whether they’re going to use AI that adds to their deliverables and helps them to stand out. The emotion intelligence Phebi provides is to traditional insights as EQ is to IQ—it’s a new layer of understanding beyond what text analytics alone offers. With Phebi’s new conversational AI capabilities, researchers will have even more valuable content to present to their clients.’
Advantages of the combination of Phebi’s new capabilities and its longstanding ones include:
- Focused follow-up questioning based on project goals and what’s already been said
- Adaptive conversations with more natural expression within structured surveys that generate more, and more relevant data, including the respondent’s use of their preferred vocabulary
- Real-time detection and scoring of people’s emotions and their emotional engagement
- Expanded qualitative reach at a lower operating cost
- Seamless, no-code integration with existing survey platforms
To encourage researchers to try the new capabilities, if researchers book their first Phebi conversational AI project before October 1, 2026, Phebi will waive set up fees for their first 3 three projects.
Across quant, qual, and CX use cases, Phebi analyzes both what people say and how they say it. As people speak, it detects voice signals and applies behavioral science to instantly reveal and score their nonconscious emotions and deliver emotion intelligence. Phebi is a fast, easy add-on to popular survey platforms for audio and video data collection, accepts audio and video files, and may be used in real-time during interviews and focus groups. Researchers get transcripts, translated if needed, and emotion scores. They see patterns and moments of peak emotion by subgroup, theme, and/or tag; do analysis with interactive reports; and filter, drag, and drop to create showreels for memorable presentations.
The software is available per project with discounts based on project size.