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Frequently Asked Questions

Phebi makes it easy to voice-enable any survey and to analyze captured audio on a deeper level.

Here are answers to frequently asked questions to help you get started. If there’s anything else you’d like to know, contact us at info@phebi.ai.

What is Phebi?

Phebi is the leader in voice tech for market research. Its software reveals valuable insights previously hidden in human speech. 

Phebi can voice-enable any online or phone survey. It is easy to set-up and deploy, and it works with any survey platform, so you can realize its value without disrupting your current processes. Phebi also finds rich new insights in audio captured during in-person phone interviews, call center conversations and other interactions.

Today, the software has two main parts:

—A plugin that makes it easy to voice-enable any survey, improving respondent experiences and generating longer, richer answers because when people talk instead of type they say more, especially on mobile.

—A portal where you can see summaries of, explore, analyze and visualize voice, emotion and sentiment data in new and powerful ways.

How does Phebi make survey and market research better?

Phebi uses speech recognition, natural language processing and machine learning to unlock what’s in people’s heads and hearts at scale… and to make it easy for partners to act on these new insights.

With a unique combination of voice tech and AI, Phebi streamlines UX for respondents while delivering rich, visual and actionable insights to researchers. With Phebi data, researchers can quantify what people think and feel about key topics, tell better stories, more accurately predict behavior and ultimately enable smarter business decisions.

For example, imagine a voice-enabled survey of patients about a new medical treatment. Phebi continuously scores emotion in voiced responses, identifying moments where people feel anxious, happy or sad. Responses can then be sorted by emotion, played back, downloaded and even visualized, opening up new levels of understanding and driving better business decisions.

Why did Phebi develop this software?

Voice is the most intuitive, natural and efficient way to communicate; as such, talking is quite simply faster and easier than typing. It’s also an emotional microscope—when people speak, not only are they likely to share more, but their voice itself carries with it tons of previously inaccessible emotion data. We created Phebi to bust the trove of emotional insights wide open.

After seeing consumers across demographics enthusiastically embrace voice as a part of modern life, our founders set out to bring voice tech to market and health research to help researchers benefit from the deeper insights it enables—quickly, easily and cost-effectively.

What data does Phebi make available to me? How is it available?

Phebi gives you the full picture. With it you can learn what people said (transcription and diarization), how they said it (sentiment analysis) and how they felt about the topic (emotion analysis). You can also listen to and download voiced responses, plus explore, sort and visualize your audio data.

All of this is available in the Phebi Portal, which your team has unlimited access to. If you are using Phebi to voice-enable a survey, transcriptions of voiced responses are also automatically fed into your survey platform in near real-time.

How does Phebi work technically?

Phebi consists of an optional data collection plugin, a SaaS portal where results are presented, and an underlying platform that uses a combination of advanced machine learning techniques, contextual language models and AI to analyze and visualize the audio. Its innovative approach was built from the ground up and trained and tested at Phebi Labs, where it is continually being improved as our team works with new customers and in new applications.

How do I add Phebi to a survey?

Phebi is platform agnostic and easily integrates with any survey software so you can realize its value with zero disruption your current processes. Your team simply adds and configures a small JavaScript and CSS plugin. Fast, friendly expert support is available.

Phebi works with the supported versions of all major browsers. To remove it, just remove the code.

What question types does Phebi support?

While Phebi supports all question types, it delivers the most value for open-ended questions as voiced responses to OEs are typically longer, richer and quicker to provide.

Adding Phebi to a survey gives respondents the option to answer by voice, but it doesn’t require them to—they can still type responses if they prefer to.

Typically, what percentage of respondents are via voice?

Each survey is different, but typically 40% to 60% of respondents choose to respond via voice. 

How does Phebi affect interview length?

With Phebi you get more data in less time. Based on research, responding to open-ended questions on mobile devices via voice is between 6 and 10 times faster than typing a response.

How do I use Phebi to analyze longer-form audio?

Phebi can transcribe and analyze any provided .WAV files (i.e. focus groups, in-depth interviews, etc.). File conversion services are available if needed.

How long does the analysis of audio files take?

Analysis is typically available in the Phebi Portal within 48 hours of receiving your audio files; turnaround time may vary based on file length.

Are there any limits or size restrictions related to using Phebi?

There are no limits or size restrictions related to using Phebi.

How does Phebi store data?

Phebi securely stores data on its own servers, which are in an ISO-270001 compliant data center. The timing of the deletion of data is based on your needs.

In which countries is Phebi available?

Phebi is available in any country not restricted by U.S., U.K., or EU law.

Does Phebi support any languages other than English?

Phebi currently supports English, Spanish, French, German, Dutch, Italian, Portuguese, Japanese, Cantonese, Mandarin and Korean.

More languages are being added all the time. Non-English languages listed can be translated into English for a fee.

How is Phebi priced?

Phebi offers three pricing options: (1) pay-as-you-go, project-based pricing, (2) blocks of credits to be used across multiple projects and (3) enterprise licenses. Each Phebi ‘credit’ can be used to process one open-ended response or up to 30-seconds of a longer-form audio file. Volume discounts are available.
Reseller and referral arrangements are available to market research firms; marketing, digital and advertising agencies; and software and consulting companies.

Are there other ways to use Phebi technology?

Phebi is a leader in the emerging Voice Economy. In addition to our current offerings, we’re exploring other areas to apply our award-winning technology. You can learn more about what else we’re working on and propose new ideas to us here.