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Phebi AI, the Leader in Voice Tech for Health and Market Research,
Announces New Partner to Support its Fast-growing European Business

Analytical Factory will promote and support
Phebi’s emotional intelligence software in the UK and other countries

London, UK, February 11, 2021 – Phebi Ltd. (Phebi AI), creator of voice tech solutions for health and market research, and the winner of both the IIex and MRS innovation awards in 2020, today announced that it has appointed Analytical Factory, headquartered in the UK with a team that has decades of practical experience of the core enabling technologies of natural language processing (NLP), artificial intelligence (AI), and machine learning (ML), as its partner to provide marketing, sales, implementation, consulting, and client support services in the United Kingdom and certain other European countries including France, Spain and Italy. Analytical Factory also plans to develop new applications based on Phebi’s technology.

‘The best researchers are always looking for new ways to gain credible new insights. Last year we began our current focus on delivering insights to health and market researchers via our voice tech and validated emotion analysis. We’ve been thrilled by the industry recognition and acceptance we’ve already received from consultancies and brands, especially in Europe and the United States,’ said Mike Page, Phebi’s Co-founder and CEO. ‘The principals at Analytical Factory were part of SPSS’ worldwide network when I was an executive there. I’m confident they will be both outstanding partners with our clients and representatives of Phebi to the research community and beyond.’

Rachel Clinton, one of Analytical Factory’s founding Directors said, ‘Whilst we initially focus on the market and consumer research sectors where Phebi has already achieved a critical mass of clients, we see much wider potential for the voice-enabled data capture, transcription, translation, and emotion analysis capabilities that the Phebi platform offers.’ Ms. Clinton continued, ‘The Leadership Team at Analytical Factory has a deep expertise in applied data science and machine learning. We see Phebi as a really exciting extension of this discipline and plan to develop tailored applications focused on other sectors.’

About Phebi Ltd.

Phebi Ltd. (Phebi AI) was founded based on the ideas that voice interactions are the most intuitive, natural, and efficient way for us to communicate and that what people say, and how they say it, can be used to unlock what is in their heads and hearts. Phebi is a voice tech leader whose one-of-a-kind technology combines speech recognition, NLP, AI, and machine learning to create affordable, easy-to-deploy, voice-enabled software that analyzes sentiment and emotion to provide new insights that increase understanding, better predict behavior, and improve business results. For more information, visit https://phebi.ai.

About Analytical Factory

Analytical Factory is headquartered in the UK with a highly experienced team that has decades of practical experience of the core enabling technologies that underpin Phebi and a proven track record at building effective and profitable business partner operations, collaborating closely with the intellectual property owner to deliver rapid growth. For more information, visit www.analyticalfactory.com