Phebi Real Time Response Capture Delivers
CATI Time and Cost Savings While Improving Accuracy and Job Satisfaction
London, UK, August 24, 2026 – Phebi Ltd. (Phebi.AI), creator of innovative software that combines voice tech, proven behavioral science, and AI to deliver expression intelligence for health, market, and customer experience research, today announced Phebi Real Time Response Capture, new software that enables organizations doing CATI surveys on any platform to save time and money while improving accuracy, and to increase interviewer satisfaction by making the job easier and less stressful.
‘Real Time Response Capture is an elegant solution to a longstanding problem that costs organizations who do CATI surveys time and money every day,’ said Mike Page, Phebi’s Co-founder and CEO. ‘It improves data quality and operating margins by using voice tech to replace a time-consuming, error-prone manual process.’
‘Open ends have the potential to drive additional value for CATI interviews, but they have traditionally been at a high cost both in interview time and quality,’ said Kevin M. Kelly, Chief Executive Officer of American Directions Research Group (www.americandirections.com), an organization that has deployed the software. ‘Phebi captures the respondent verbatim in real time, so what reaches the client is what the respondent actually said rather than what an interviewer had the time to type. Our interviewers like Phebi. They tell us it keeps pace with fast or unclear speakers and takes spelling and transcription errors out of the equation, which means fewer repeat requests and cleaner data going into analysis.’
To use Phebi Real Time Response Capture with any CATI platform, interviewers simply install an app on their computers. During surveys, interviewers receive in-line prompts to click a button and ask a question. The software captures only what the respondent says and instantly puts the transcription into the survey platform just as if it had been typed there. The result is an accurate record of what was said without the need for interviewers to take notes or to use time after the call to type in their recollection of what was said.
Phebi Real Time Response Capture is available now via enterprise licenses with volume-based discounting.
Want to learn more? Email us at marketing@phebi.ai.